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Etro: thelittleboy's hot take on the current fashion industry's flop

Etro, an Italian favourite, has crashed and burned in one of the biggest fashion faux pas committed by a brand this year. we're only six months in.

not only was the Men & Women Spring Summer and Resort 2021 show just ... meh ... the brand held a physical "socially distanced" show with FaCe MaSkS rEqUiReD (but as you'll be able to tell, for the most part, the face masks are missing). don't forget that we are in a pandemic - you know - the one that's been going on for the entire first half of 2020.

first of all, let's get into the menswear collection. I'll be the first to call it what it is: a flop. yes, of course, the signature Etro paisley has been fully (and rightfully) embraced by Kean and Veronica Etro respectively, but we're not gonna sit here and act like it's an altogether amazing collection.


the first look I have here is, well ... tricky. there's nothing that stands out: I could find the trousers in Asda and the shirt looks tacky. I'm the first person to sing the praises of a pinstripe ensemble, but this is a mess. the pastel shades behind a grey scale photo of a tiger? I'm struggling to see the vision. I also will not dignify the bootleg Gucci impersonation bag with a comment.

overall rating: 3/10.

the second look has a lot of potential. the mint shirt with the brown tonal suit and tan accessories? impeccable. see how the stitching on the shirt also ties into the shades of the belt, bag and shoes? gorgeous.

however, I draw the line at the socks and the style of the shoes. espadrilles? in 2020? really? Etro, I need answers.

overall rating: 7/10.

the third look resembles an acid trip. it's very Harry Styles, and that's neither a bad thing or a good thing. the attention to detail is one thing I can't fault: at first glance, I thought the shirt with that suit was hideous. but upon a second, closer look, the colour of the shirt matches the cool - toned accents on the blazer and trousers, and compliments the model's skin tone.

and yet again, we're back to the shoes and the bag. the shoes scream "middle - aged, middle - class woman who goes hiking and makes her kid's football team organic snacks", not "high fashion". the bag says: "I'm a Louis Vuitton wannabe with a paisley print so faint you'd had to put your face on it to see".

overall rating: 5/10.

the fourth look is everything. the patterns on the shirt and jacket compliment each other beautifully, and that ascot? *chefs kiss*. and then, for the fourth time, we get to the shoes. what I will say is that the pattern nicely compliments both the shirt and the jacket, but I just can't be doing with the canvas shoes, especially with socks.

overall rating: 8/10.

the fifth look doesn't deserve my time nor my energy.

overall rating: 0/10.

the sixth and final look has a lot to breakdown and process. both tigers and foliage seem to be a recurring theme in this collection, and I'm okay with that. in the age of global warming and continual environmental destruction, I think it sends a message. the shirt is nice, but I can't focus on it because of that jacket. the jacket is a patchwork bomber (🙃) that, on its own could really be something special. but paired with the shirt? it's just too much. the jacket swallows both the outfit and the model.

the belt is ... an interesting choice. I would've liked to have seen it on look four, not that I'm the creative director or anything.

overall rating: 5/10.


the first look I've chosen is questionable. I'm struggling to work out if I'm looking at a shirt - skirt combo or a dress. the blazer swallows Taylor Hill, but the bag is the redeeming feature. the faded paisley makes me uncomfortable, but the leather is tanned beautifully and match the shoes, making it cohesive.

overall rating: 5/10.

the second look is giving me 'Woodstock 1969 meets Little House on the Prairie'. you can interpret that in whatever way you want; I have nothing left to say.

overall rating: 6/10.

the third look is one of the best out of these six. the print, material, length, ruffles - literally everything - have been done right. it's light, airy, feminine and flattering all over.

overall rating: 8/10 (because it needs a bag).

now the fourth look is a LOOK. let's break it down: the sand suit with the cream handbag is an instant classic. it says: 'CEO', 'founder', anything high ranking and powerful. it is also the perfect base colour to blend both gold and silver jewellery on, which is what the stylist has done with the necklace and the rings. the silk(?) waistcoat?! speechless.

overall rating: 10/10.

the fifth look is giving me: 70s disco diva, pilot and wine mum all in one outfit. the all white outfit is the disco diva: with a collar that big, do I need to say anything else? the blazer is very pilot - like (think Leonardo DiCaprio as the Pan Am pilot in Catch Me If You Can). I think it's the sunglasses that heighten the air travel aesthetic. the espadrilles (🤬) and bag embody the wine mum perfectly - she is dressed for comfort and her hangover.

it looks confused and rushed.

overall rating: 5/10.

the final look ... no... but also yes? the shorts/romper(?) with the blazer is an emerging trend that I've been seeing EVERYWHERE. I feel like it could work (and in this instance, it does), but I only see it in a non - business, non - formal sense (but it kind of could work for a formal dinner, for example. do you see my issue?)

the bag is giving me The Cambridge Satchel Company vibes, and for that reason alone,

overall rating: 7/10.


now, let's discuss the ethical implications of holding a physical fashion show during a literal pandemic (that has now killed over 550k people and also tried to kill me).

it might just be me, but flying models from one of the countries most impacted by COVID - 19 (the USA), to another one of the countries most impacted by COVID - 19 (Italy), doesn't really seem like the smartest or most ethical thing to do, given the fact that we are still in said pandemic.

Italy's current death toll stands at around 35k, with the US' death toll almost at 140k, so I'm struggling to see how this was a good idea.

with a leader like Donald Trump who insinuated that if the USA stopped doing tests, they wouldn't have so many cases ... what else do I need to say?

also notice how masks were a requirement for the show but almost no one is wearing one; you seriously can't make this up.

and just to add the cherry on top of this Etro cake, here (on the right) is Mr Etro himself - Gerolamo 'Gimmo' Etro - not socially distancing and not wearing a face mask, despite his own show's regulations and despite the fact that him being an older gentleman puts him at an increased risk of coronavirus complications.

is stupidity and ignorance really the price of fashion, when brands like Dior and Prada held their shows exclusively online?

-thelittleboy xo

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